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Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market.

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Welcome to Industry Trends, your go-to platform for insights and updates on the transformative power of AI and Automation across major industries. Our blog focuses on exploring the latest advancements, disruptions, and innovations shaping the future of Retail, Consumer Goods, Finance, Healthcare, and Manufacturing.

At Industry Trends, we are committed to delivering in-depth analysis, thought-provoking articles, and actionable strategies to help businesses and professionals stay ahead in today’s rapidly evolving digital landscape. Whether it’s the rise of intelligent automation in manufacturing, AI-driven personalization in retail, revolutionary changes in consumer goods, or the latest breakthroughs in healthcare and finance, we bring you the stories that matter the most.

Join us as we delve into the future of these industries and uncover how cutting-edge technology is redefining the way we work, live, and interact. Stay informed, stay inspired, and stay prepared with Industry Trends—where industries meet the power of innovation.

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