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Nextdoor, a social networking app is the latest ad platform after TikTok for retailers to run their ads. Nextdoor app has tens of millions of users signed up and have their verified home addresses registered. The data can be useful for retailers with a hyperlocal focus on marketing strategies. Retailers like Stop & Shop, Imperfect Foods, and Hershey’s have invested in Nextdoor over the last year. Retailers are looking to invest in such networking apps to run heavily localised ad campaigns and gain customer data.

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