Kellogg’s innovative individual-sized packets of snacks drove 7.48% of sales during the pandemic. Kellogg uses algorithms and machine learning to mine consumer data from various sources. Human intuition and a team of highly innovative individuals like Monica McGurk turn the data into doable action plans. The data scientists at Kellogg monitor e-commerce trends to gather behavioural and supply chain data. Kellogg Unit Brand Engagement (KUBE) is a set of data mining processes and a virtual data centre for scientists and growth officers at Kellogg. Kellogg’s future plan include evolving technology and data mining processes to drive growth.
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