Pandemic presented many challenges to the B2C and B2B businesses. Nonetheless, this cloud of the pandemic came with its silver lining, as Think with Google hinted. Due to these major trends, firms dumped the old marketing practices: 1, Consumers want a more user-friendly, relevant digital retail experience. 2, People are becoming more culturally connected and wish to support local businesses. 3, Consumers will no more invest in mindless purchases as they want the brand values to converge with personal values. 4, Brands need to get creative, and express personal-plus-professional respect and empathy due to hybrid working models.
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