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Albertsons has launched a new fee-based subscription service that provides unlimited grocery delivery. The free delivery is applicable on orders above $30. The grocer has added various deals and shopping rewards to the “Just for U” loyalty program. Additionally, the grocer launched an app that allows shoppers to make a grocery list, access the deals and manage coupons. Albertsons is constantly investing in its online shopping platform to strengthen its omnichannel presence.

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