Health and wellness personalization is the key to winning consumers’ hearts, as McKinsey & Company reported. A global survey on consumers’ behaviour towards wellness reveals the following emerging trends. 1, Consumers might compromise on a little bit of privacy to gain personalization. Germans still love their privacy dearly. 2, British and Chinese consumers are highly inclined towards food and beauty products containing clean and natural components. 3, Digital services pave the way forward, as 60% of Americans said they are willing to buy dietary supplements online during the pandemic. 4, Consumers are looking for an integrated wellness program that includes both services and products.
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