TikTok teamed up with Kantar, a research firm, to survey about 7,000 Tiktok users. TikTok wanted to know if the time spent on the app is worth consumers’ time through this survey. The results revealed that consumers feel entertained, inspired by the creative videos and connected to the world. They watched the fun content shared on TikTok to escape the negative updates during the pandemic. The findings also showed that 35% of people spend more time on the app and watch less TV. 45% of users spend less time on dating sites after joining Tiktok.
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