McDonald’s CEO Chris Kempczinski discussed the changes he made during the pandemic to help the brand stay relevant. The CEO supported employees to ward off anxiety and financial pressure. McDonald’s offered online delivery via self-delivery and third-party firms. The fast-food chain is launching MyMcDonald’s digital ecosystem by the end of this year. This app will let customers gain access to the online ordering, payment and rewards features. McDonald’s increased its digital engagement during the pandemic to bounce back quickly and ran campaigns featuring Travis Scott and singer J Balvin that proved to be a huge success.
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