Smart Kitchen and Innit, a personalized shopping software startup, has teamed up with Google Cloud to accelerate a customized shopping platform. This consortium will help grocers customize and digitize the entire meal planning process, both in-store and online. Innit software will offer handy insights and consumer data to power customized grocery shopping. Google Cloud will suggest relevant grocery items and recipes while building a meal kit. The suggestions will consider shoppers’ health and fitness requirements along with previous search history.
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