Jake Aronskind came up with the idea of building the Pepper app, a digital platform offering food pictures, recipes and ingredients, during the pandemic. Jake said that people shared pictures of the meals they cooked on Instagram, Facebook and Twitter. Others wanted to make the same dish and know the recipe. Pepper app lets users scroll down food pictures like Instagram. Instead of a caption, they will find the recipe or ingredients listed below. Users can add categories and hashtags such as vegan, gluten-free, lactose-free and keto.
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