Hy-Vee is adding a lot of other stores to its new automated grocery store in Grimes, Lowa. The grocer wants to reinvent its brand and has added a W nail bar, a Joe Fresh clothing line area, DSW Shoe section and a gym showroom. The store will also have a new food hall, wine and spirits section, Starbucks and a pharmacy. The grocer is using state-of-the-art technology to automate its 92,989-square-foot location. Shoppers will experience a digitised shopping trip using kiosks and viewing video screens for in-store advertising. With this new store, consumers can run all of their errands under one roof.
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