Albertsons Companies has partnered with Firework, a short-form video platform, to offer shoppable Livestreams to amp up its digital experience. Albertsons is the first national grocer in the U.S. to implement this technology to engage digital consumers. This step will promote a community-oriented digital experience through short-form and shoppable Livestreams having influencers as hosts. Firework has enabled the video experience to be viewed from any site on the open web. The video platform has more than 1 billion monthly active users, with over $100 million in funds raised until now.
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