FMCG discount retailers have witnessed rapid growth in Poland during the pandemic. Their retail outlets are close to consumers’ houses and provide safety with a spacious car parking lot. Discounters like Biedronka, Lidl, Aldi, and Netto continue to attract a huge number of shoppers and grow. These retailers repeatedly improve the customer shopping experience by enhancing stores and products with discounted prices. Digital grocery sales now account for about 1% of all FMCG sales. It is reckoned that a third of those buying food online are aged 25-34. Grocers now need quick order picking, fast delivery, click&collect, and a swift complaint handling or return service. It is preferred for grocers to outsource reliable delivery platform services to offer grocery delivery services.
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