Since the pandemic, consumers are more interested in better-for-you snacks, a category dominated by big giants. However, many startups and challenging brands are now disrupting the category with their innovational products. Although consumers are interested in exploring better-for-you alternatives, no one is ready to sacrifice deliciousness. Therefore, the majority of the CPG companies focus on manufacturing a product instilled with flavours like PeaTos, which recently reimaged its snack line and transformed into a vegan brand. According to SnackMagic’s consumer packaged goods data insights platform, CPGpulse, startups that are transforming the dynamics of the snacks category include Kibo Foods, Love Corn, and Air Cheese.
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