Mark Zuckerberg, the CEO, identified Reels as the main area of concentration for future, considering lower than the anticipated usage and income of the platform. Reels will continue to be a major priority since they are the part of the business that is growing the quickest in terms of customer engagement. This happened only a few days after Kim Kardashian and Kylie Jenner helped a user petition to “Make Instagram Instagram Again” gained popularity. According to Facebook CEO Mark Zuckerberg, 20 percent of time spent on Instagram and Facebook is now spent watching Reels videos. According to him, time spent interacting with Reels on both platforms increased by 30% this quarter. Many of these advancements, he says, are being driven by developments in AI. The revenue from the clips is expected to reach $1 billion.
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