Matilda Djerf, a 25-year-old Swedish social media influencer, set up a multimillion-dollar business, in collaboration with her boyfriend, to cater to the TikTok generation’s fashion needs. Djerk is all over TikTok, with her name being hashtagged around 156 million times. People are gushing over the young influencer’s haircut, clothes, etc. Ms Djerf says that she is trying to build a community through Djerf Avenues. This platform also enables people to find friends online.
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