This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:

Direct-to-Consumer:  DTC brands can improve their sales via instant commerce by offering fast delivery, leveraging third-party data, and providing a wholesome post-purchase experience.

AI and Robotics: Instagram recently announced that the application is now allowing users to share their NFTs on Instagram stories, messages, or feeds with no additional charges.

Sustainability: Kraft Heinz has entered into a joint venture with Pulpex to pilot and develop renewable and recyclable paper-based bottles made from 100% sustainably sourced wood pulp.

Consumer Trends: The CPG giant, Unilever, is testing a programme that allows consumers to have ice cream from Robomarts, instead of old-fashioned ice cream trucks.

Supply Chain: CPG giants like Colgate-Palmolive, Coca-Cola Company, and Unilever have decided to support Anheuser-Busch InBev (AB InBev) 100+ Accelerator to test and fund sustainably innovative startups in the supply chain.