Boohoo, a British e-commerce fashion brand, is all set to launch its business in five Asian cities: Japan, Hong Kong, South Korea, Singapore and Taiwan. Asian consumers are driven to up their fashion game, and that’s why various international e-retailers are racing to them. The convenient and essential features of Boohoo’s online website include user-friendliness and localised language according to the country. The supply chain and delivery network are modified as per the nation’s regulations. The fashion brand adds about 500 new items a week across its men’s and women’s range. Boohoo focuses on Gen Z and millennial customers and offers discounts and promotions to attract them.
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