Central Marketing Group, a fashion and beauty distribution platform of Central Retail, has teamed up with phone network AIS 5G to launch a virtual mall in Thailand. Shoppers will experience state-of-the-art Virtual Reality (VR) technology as a tangible experience for the consumers. The outlet will have digital shopping points and has three sections: Beauty/Home, Fashion, and Watch Station. Apart from local brands, the digital mall will have Dyson, Clarins, Guess, Calvin Klein, Guess, and Tommy Hilfiger. Central Marketing Group runs about 40 brands through retail sales points in major department stores.
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