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Coty Inc., a beauty product company, has entered into a partnership with an e-commerce platform named Lazada to launch its first Chloé Fragrances digital store in Singapore. This DTC-driven digital shop will allow consumers to purchase perfumes from Chloé Signature and Nomade lines along with some exclusive products. Lazada will also help the beauty firm run a digital marketing campaign to attract the attention of Singapore-based consumers.

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Welcome to Industry Trends, your go-to platform for insights and updates on the transformative power of AI and Automation across major industries. Our blog focuses on exploring the latest advancements, disruptions, and innovations shaping the future of Retail, Consumer Goods, Finance, Healthcare, and Manufacturing.

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