To celebrate Women’s month, Instacart’s CEO, Fidji Simo, is working hard to support women and Black-owned food businesses in reaching digital consumers. The firm just launched a program, reserved $1 Million, to let women-owned firms promote their platform through the company’s Instacart Ads program. From next month, Instacart will offer free credit to 5,000 eligible CPG firms to be redeemed on its Ads platform throughout the year 2022. Apart from Instacart, retail giants, including Albertsons, Aldi, Target and Kroger, disclosed plans to empower food and beverage platforms termed as diversity qualified or owned by the minority chunk of the population.
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