Social commerce firms Little Red Book, Douyin, Bilibili have created their e-commerce platforms. Retailers from all around the globe need to take notes and learn: 1, Douyin, a social commerce platform having 600M users, attracts younger customers. The platform doesn’t let any outside links, drives traffic from its parent firm’s apps and has attracted international brands. 2, Bilibili, a Chinese video platform, has linked its consumers to numerous other brands on its app. Bilibili also lets partner firms showcase video ads and campaign hashtags, promotional materials and even links to the external e-commerce platform. 3, Similarly, Little Red Book partners with other brands to sell directly via its e-commerce livestreaming. Its unique feature attracts consumers to visit Little Red Book for product reviews that grow its sales. The only drawback of this model is that brands need to invest consistently to see results. Additionally, the platform doesn’t attract organic traffic.
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