Blockchain is a decentralised, unchangeable database that makes it easier to track assets and record transactions in a corporate network. It is adding value for marketers in the following four ways:

1. In order to engage customers, brands are increasingly using NFTs. The primary goal of NFT marketing strategies is now to provide value for everyday life rather than collections.
2. Blockchain technology is being used by brands to boost customer trust. Greater transparency is made possible by the technology’s decentralised structure since all data is made available to the public and every modification made along the chain is confirmed and difficult to fake.
3. Blockchain streamlines the incentive programmes that businesses may employ to get existing consumers to recommend their products to others. According to Sam Daley for Built In, marketers may use blockchain to improve word-of-mouth and social marketing by partnering with organisations like Loyyal, Cryptibles, or The Boomerang Project.
4. Blockchain technology may be used to compensate users for viewing content with bitcoin or other prizes. Consumers complain about being inundated with digital advertisements, which is a persistent issue for marketers that can be used productively by brands.

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