Communities are divided by boundaries, but food remains the connecting bridge between them. US restaurants embark on a journey to embrace global flavours and offer a menu full of variety from across the borders. This trend is prevalent as consumers explore distinctive tastes while dining out. They are also drawn to having different versions of rice, noodles, meat and appetizers. According to Datassential findings, a research firm, when consumers eat at home, they experiment with their main meal dishes like rice, noodles etc. But at a restaurant, they prefer to choose appetizers and side dishes from different countries. Datassential took five cuisines into account to study consumer behaviour. Asian cuisine is the most preferred one among them. About 40% of the consumers said they tried Asian cuisine more, apart from Mexican, Italian and Chinese. However, African cuisine remains the most untapped flavour and restaurant operators should consider including it.
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