Inflation is rising steadily, and consumers find it extremely difficult to shop for groceries with a tight budget. Where many retailers are increasing the prices of their products, Grocery Outlet is attracting many consumers due to its extreme value prices. The affordable grocer offers a typical shopper grocery basket at a price about 40% less than that of other grocers. The business model of the grocer seems inspiring and adds value for customers. Independent owners operate the Grocery Outlet stores and procure surplus inventory from their wide network of suppliers. The grocer also offers a ‘treasure hunt’ for shoppers to enjoy getting products with a WOW price tag. The hunt adds an exciting touch to the mundane grocery trip.
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