Netflix has activated Decentraland as a “Metaverse Mission” for the promotion of the action film “The Gray Man” and to engage with its fans online. Decentraland recreated the movie’s scenery, complete with a maze through which visitors must demonstrate their familiarity with it. The users must navigate a maze-like environment to reach a fountain and discover a hidden chamber where they can link their cryptocurrency wallets and record the time it took to complete it. Thirteen seconds was the quickest time ever recorded at the demonstration. Additionally, in order to go through the maze, users must respond to questions regarding “The Gray Man.” According to Alvarez, the architect behind the game, it will lead to massive “audience engagement” and “it will be of huge advantage for companies if they understand that how it works.”
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