This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:
Direct to Consumer: Kellogg’s strategy is to stay ahead of the e-commerce curve by continually improving its DTC business in order to enhance retailer loyalty and drive better sales via strategic data use and third-party tech partnerships.
AI and Robotics: Kraft Heinz’s historical tech partnership with Microsoft is providing three major benefits of promotion, planning, and innovation for the CPG company.
Sustainability: The program to improve the circularity of PET packaging is being led by the PET Recycling Coalition, which is supported by Indorama Ventures, Danone, and The Coca-Cola. The coalition will be responsible for strengthening recycling systems for PET and unlocking new supply opportunities for rPET.
Consumer Trends: Consumers are seeking savoury flavours in their baked foods. Bakeries like Brite Donuts & Baked Goods, Aya Pastry, and Sugargoat Sweets are trying to meet this demand by offering a delicious blend of sweet and savoury flavours.
Supply chain: General Mills is investing $3 million with the Ecosystem Services Market Consortium (ESMC) to support Eco-harvest, a programme that benefits farmers in the US and Canada for beneficial outcomes of regenerative agricultural practices.
Metaverse: L’Oréal announced its plans to accelerate its beauty business in the web3 world as it adopts innovative ideas that can reshape the industry and expands its on-chain model.
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