YouGov, a research firm, released its latest data report showing the extent of product shortages faced by consumers because of the pandemic-imposed global supply chain woes. The research included data across 17 various markets and highlighted the ones with respective percentages from which consumers are most probably unable to find and purchase products. From the following industries, customers found it hard to discover their favourite brands/products: groceries (22%), technology gadgets (19%), fashion (14%), furniture (14%), domestic appliances and cars (14% for both). Only 29% of consumers reported that they did not face any shortage of products or brands they wanted to purchase. The US (49%), Australia (43%), and the UK (37%) had the highest percentage of grocery and retail product shortages. Indonesia (40%) and India (39%) faced the scarcity of technology items the most. When it comes to health and fitness, the Mexican and Chinese consumers most likely faced the same percentage of medicine shortages (22%.)

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