Lyre’s, a non-alcoholic spirit brand, has teamed up with Amazon Alexa to use technology to help consumers make their favourite cocktails. To activate the new skill, Alexa owners can simply say “Open Make it a Lyre’s” and tell the virtual assistant their preferred cocktail or spirit. Alexa will then recommend a non-alcoholic alternative and read out the recipe step by step. Consumers can follow the recipe using any smart screen device or they can navigate touch-free by asking “Alexa, what’s next?” The ‘Make it a Lyre’s’ skill is available on all Alexa-enabled and amazon echo devices.
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