After being crowned the best grocer in the US, The Fresh Market is yet again in the news for some exciting reasons. The grocer has rolled out its first-ever loyalty programme, Ultimate Loyalty Experience, to reward its digital shoppers. The reward programme will offer exclusive savings, digital coupons, and purchase frequency programmes for selected sections. The loyalty programme aims to offer enhanced personalised services to its shoppers. The Fresh Market, operating 159 stores in 22 states, researched extensively before launching its digital reward programmes to expand customer engagement on its e-commerce channels.
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