With the steadily changing landscape of grocery trends, grocery executives have to track essential KPIs. They also have to keep some guidelines in mind to tackle recurring issues. Sustainability and profitability with a consolidated online presence should be the goal of grocery executives. The following KPIs should be tracked both in-store and online: Basket Size: While shopping online, grocers can add more products to the basket from different categories. Customer Acquisition Costs: Executives include costs incurred while attracting shoppers to digital stores. Grocers need to spend equally on above-the-line and below-the-line promotion strategies. Cart Abandonment Rate (CAR): Customers visit online stores of a grocer and end up purchasing groceries from other grocers. KPIs for online stores have also changed, including time on site, traffic source, pageviews per visit, newsletter subscribers, email open rate, unsubscribes, and social media likes/shares/followers/comments.
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