Customers are already interested in adopting the metaverse to improve everyday experiences, even it is in the early stages of development. According to a survey, the given percentage of consumers think that the mentioned activities will have a far superior experience in the virtual world than in the physical world: exercise routine (60%), real estate (60%), furniture purchasing (57%), clothing (53%), vacation (53%), beauty items (50%), eating establishments (45%), and food delivery (40%) are the other top spending categories. Brands should reconsider their plans to imitate real-world experiences in the metaverse. Consumers expect virtual reality to improve routine tasks. Instead of concentrating on re-creating their physical presence, organisations should invest in technology that may improve the consumer experience.
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