Alo Yoga, a lifestyle company focusing on yoga and meditation, has joined the Web3 network. Now, patrons and customers can pay using cryptocurrencies. The company also offered its employees the alternative of receiving their whole or partial wages in the cryptocurrency of their choosing. Alo Yoga is the first company in the industry for active lifestyle products that use blockchain technology and Web3. Over 40 million people have visited the Alo Sanctuary since it was opened. According to Angelic Vendette, vice president of marketing at Alo Yoga, “Our aim is to demonstrate that the digital world can be more tranquil and thoughtful.” With its most recent initiatives, Alo has become the first company in the active lifestyle sector to access the virtual world.
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