Sodexo, an autonomous grocer in the US, plans to roll out grocery stores called Eat>NOW that will offer high-tech vending machines and virtual dining concepts. Gen Z consumers are comfortable with the omnichannel business models of grocery and food firms. Sodexo will launch its first-ever checkout-free grocery outlet at the University of Denver on April 6. The grocer has partnered with tech solution provider AiFi to roll out the friction-less tech solution. Steve Gu, CEO and co-founder of AiFi, which has Aldi among its grocery clients, detailed that this is the ultimate frictionless grocery solution for young consumers.
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