Pickl a UAE-based burger restaurant has become the first restaurant to enter the metaverse space. Fans of the Pickl brand can experience their favourite company in a new reality. They can play games themed after the brand, earn branded apparel and NFTs, and use these items to customise their avatars with virtual clothing. Pickl is also planning to launch a virtual restaurant this year. Pickl’s meta restaurant would offer digital twins of each feature available at the physical outlet, welcoming both its fans and meta explorers.
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