Walmart has announced that it will start testing on-site video ads on its official website later in 2022. The giant grocer will expand its Walmart Connect advertising platform while offering a focused omnichannel experience to other digital firms. The platform will enhance the digital programme through premium ads played across self-checkout screens, TV walls, sampling and in-store events. To upscale its media business for retailers, Walmart will boost its targeting, search, and measurement capabilities by automation. The advertiser base for the Walmart Connect platform grew 136% year-on-year in 2021.
Where Industry Meet Trends
Menu
English