This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th July-7th July). We have covered different categories, including:
Direct To Consumer: Unilever has identified e-commerce as a future key channel for sales and advertising as Unilever’s online sales accelerated by 38%.
AI and Robotics: To promote the release of “Thousand Miles,” the new music video from The Kid Laroi, and Coca-Cola’s “coke summer music” Snap Inc. unveiled an augmented reality experience.
Sustainability: Hormel Foods Corp. is sponsoring a 50,000-acre regenerative-agriculture pilot project across various places in central and southeast Minnesota to advance towards its 2030 environmental, social, and governance goals.
Consumer Trends: The Coca-Cola Company teamed up with the electronic music producer Marshmello to launch the latest limited-edition strawberry and watermelon flavoured beverage in its ongoing Creation series.
Supply Chain: Unilever has partnered with San Diego-based biotechnology specialists Geno to use plant-based alternatives for harmful feedstocks like palm oil and fossil fuels.
Metaverse: After big CG brands from the food and beverage, cosmetics, and fashion industries, educational institutions like Dallas Hybrid Prep and K20 Educators use the metaverse as a virtual platform to teach kids.
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