As per the latest data released by Kantar, Aldi and Lidl performed way better than other grocers due to their affordable products. Both of the discounters became the fastest-growing chains in the last quarter. The report revealed that grocery sales went down 3.7% over the 12 weeks to 20 February 2022. In February 2022, the inflation rate was at 4.3%. Supply chain woes and possibly the ongoing Ukraine-Russia conflict are causing inflation to surge up. Aldi and Lidl enjoyed increasing sales by 3.3% due to increased visits from shoppers. Aldi drew an additional 1.3 million customers compared with 2021.
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