Giant Food has collaborated with Perch, a retail marketing platform, and Unilever to offer an in-store digital product engagement platform. The grocer offers a digital screen that senses the products shoppers touch and responds with videos and information about that same product. The customer will not have to scan a QR code, touch a screen, or download an app to know more about the products. Giant Food will promote Unilever’s Dove products by digitally showcasing them and spreading awareness. This programme is designed to promote wellness and beauty products.
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