The grocery industry is continuing the digitisation process of its operations. C&S Wholesale Grocers has teamed up with NielsenIQ Brandbank and made it its digital product content partner. The partners will share rich digital product content across all of C&S business functions. The digital content will support customers in product identification, interaction, and ordering through high-quality product imagery and trusted qualities of the product. The move will boost shopper engagement for more products from the retailer portal.
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