Land O’ Lakes, a dairy and food manufacturing platform, has been piloting a personalisation programme using a customer data platform (CDP) and the latest business analytics. The brand also offers farm feed and equipment along with dairy products. Steve Rude, the firm’s manager of personalisation and analytics, reported that the site conversions surged after relevant ads on the website were displayed. That’s when the retailer thoroughly invested further in business intelligence analytics for site optimization. Land O’ Lakes has now aligned its corporate function with marketing through the email team and uses the Salesforce CRM cloud with Adobe Analytics for ad measurement. For further expansion, the brand has also teamed up with Snowflake.
Where Industry Meet Trends
Menu
English