Brands view the dwindling crypto market as an opportunity to concentrate on their new crypto-native market and create goods that appeal to their interests. The crash has been observed twice this year, in May and June. However, brands are focusing on entering the metaverse based on decreased costs. The Edit LDN, a sneaker resale website, is concentrating on luring investors as it prepares to open its metaverse store in November. Local NFT businesses like Aku and Azuki have also witnessed the evolution of the market. Moreover, users of Lacoste’s Discord server are choosing the design of the company’s next PFP NFT. The “NFTiff,” the first NFT from jewellery company Tiffany & Co., was also introduced last week. Building and expanding the user experience with additional interoperable platforms to attract a mass audience will be a significant brand priority in the upcoming years, according to Watson and Cohen. The current situation is a massive landmark for brands to get into the virtual world.
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