Online grocery shopping is here to stay, and consumers love it. McKinsey conducted a survey of European shoppers and revealed that most respondents plan to use online grocery services almost as frequently as they did in 2021. Grocers need to take notes of these expected future trends for increased productivity: 1, Changing consumer trends, tech breakthroughs, heightened competition, and funds will shape the future of food stores. 2, Traditional brick-and-mortar grocers need to invest in and adopt an online grocery business to stay relevant, or they will be out of the grocery game. To begin with, grocers need to find the right strategy and invest in the right categories, such as fulfilment, last mile, technology, and talent. Grocers need to focus on client retention, online monetisation, order automation, and augmented digital customer experience to ripe the fruits of their efforts.
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