Retail Gets Real interviewed Cate Trotter, the head of Insider Trends, to get the latest updates from the grocery delivery industry. Trotter detailed that convenience and delivery speed are pushing delivery platforms to opt for ultra-fast delivery models in the US. She added that these hyper-fast delivery services would raise the customer expectations’ bar. Businesses need to focus on which experiences to expedite and which functions need to be slowed down to keep going. Grocers need to make the best use of tech features like mobile phones, apps, geolocation, AR, and VR to enhance in-store experiences.
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