As consumers increasingly shop and stay online, brands need to use marketing automation tools to utilise machine learning. Almost 80% of tech-savvy Google advertisers use automated ads to improve ad performance. Brands from the APAC region have started using Performance Max, the latest campaign that allows brands access to all of their Google Ads inventory. These three brands are using three strategies to improve ad performance: 1, Nespresso sales went up in Thailand during the pandemic. The brand became relevant by showing ads while consumers searched for ideas to enjoy coffee at home. 2, Unilever connected with high-value shoppers at scale as it wanted to generate leads via its Cleanipedia website in Vietnam. The retailer let consumers win vouchers after filling out an online form embedded in the ads. 3, MindValley, an education platform producing self-improvement videos, also adopted Performance Max in Malaysia. Performance Max created campaigns across channels and optimised them for performance.
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