Armani Beauty has partnered with Fortnite to promote Code, its new men’s scent. As a way of finding the aroma, the company encourages customers to participate in an interactive experience dubbed “Rewrite the Code.” The goal is to entice as many people as possible to test and buy the fragrance. In a world where time reverses, players must race through maze-like speed runs to gather the numbers required to pick up the necessary objects. It enables firms to introduce new items while also increasing client loyalty and even forming a community.
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