This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October). We have covered different categories, including:
Direct-to-Consumer: According to The Financial Times, TikTok intends to introduce its live retail “TikTok Shop” function to North America using outsourced technology.
AI and Robotics: P&G signed a multiyear agreement with Microsoft to change its digital manufacturing platform in the summer of 2022 by harnessing the industrial internet of things (IIoT), digital twins, data, and artificial intelligence.
Sustainability: Mars in collaboration with Rubicon will distribute specially designed, recyclable trick-or-treating bags during October as an extension of Rubicon’s existing Trick-or-Trash programme.
Consumer Trends: 91% of Generation Zs say mainstream pop culture is a thing of the past, thus, marketers targeting Gen Z will need to address subcultures rather than engage in “the culture” in the conventional sense.
Supply Chain: With eCommerce, SKU multiplication, and manpower constraints complicating beverage operations, experts believe voice picking systems can help warehouses simplify the complicated difficulties.
Metaverse: Armani Beauty has partnered with Fortnite to promote Code, its new men’s scent, in the metaverse.
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