Yungblud, a British musician, and sugar-free 5 Gum have discovered a new application for used chewing gum, which is jewellery. The star collaborated with Mars Wrigley and jeweller Greg Yuna. Yuna received 15 pieces of Sugar-Free 5 Gum, which he turned into necklaces. Each one features a bit of authentic blue gum sealed in Lucite. During his record-release tour in the United States, he chewed gum as part of his pre-concert ritual. The teen-oriented company has targeted young people with commercials such as its 2018 warning about regrets through the eyes of the elderly.
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