Once again, external factors, including rising inflation and the money-saving approach, have pushed customers to dump the one-stop-shop concept and change their consumer shopping behaviour. As per the findings of Chicago-based IRI, a market researcher, about 78% of customers changed their shopping patterns, and 17% of them visited multiple retailers in April. Around 72% of them revealed that they made one or more changes to their shopping techniques in March. Additionally, IRI detailed that the economy is facing double-digit inflation. Consequently, consumers seem to be apprehensive about the rising prices of food and perishable items. IRI found that 51% of consumers stock up on certain products to escape the fear of items going out of stock.
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