Snapple is marking the 20th anniversary of its “Snapple Real Facts” initiative by introducing the Snapple fAIct Generator, a tool that uses ChatGPT maker OpenAI’s technology to generate facts on any topic. The technology will develop a database of all freshly generated facts, with some of them appearing under bottle caps beginning in 2024. Customers can visit the site by visiting snapplefAIcts.com or scanning a QR code on any Snapple bottle. Snapple’s venture into generative AI revolves around one of the brand’s most recognisable marketing strategies: the Snapple Real Facts beneath the cap. In recent weeks, OpenAI’s ChatGPT has risen in popularity, with firms such as Mint Mobile implementing it into their advertising.
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